SMALL BUSINESS TRANSFORMATION

A Vellore Jewellery Brand Doubles Its Online Followers and Generates ₹1.5+ Crore Sales in 12 Months With Man2Web’s Content & Ecommerce Revamp

Industry: RETAILS & ECOMMERCE
ABOUT MN JEWEL PARK
MN Jewel Park is a trusted, family-run jewellery brand in Vellore that wanted to expand beyond walk-in customers and build a strong digital presence. With Man2Web’s full-stack content creation and ecommerce setup, their seven-year offline reputation was transformed into a fast-growing online business.

We took over their organic content, brand storytelling, and digital sales funnel, resulting in multiple viral videos crossing 1 million views, consistent high-reach campaigns, and a rapidly growing online audience.

In just one year, MN Jewel Park grew from 19,000 to 40,000 followers, generated more than 400 online orders, achieved over 500 app downloads, reached more than 10 million people across platforms, and crossed ₹1.5 crore in online sales through their newly built digital ecosystem.
40k Followers
+
Growth achieved after Man2Web took over their organic content creation and
marketing
10 Million Reach
+
Total audience reached across social media platforms through viral and high-performing content
400 Online Orders
+
Orders completed through their newly built ecommerce and digital sales
system
₹1.5 Crore Sales
+
Revenue generated online in one year after transforming their digital
presence

The Challenge

MN Jewel Park came to us with a clear problem. They had an amazing jewellery collection and strong local reputation, but their online growth was almost at a standstill. After seven years of posting, they had just 19,000 followers and very little online revenue to show for it.

What they needed was a way to turn attention into actual customers. Their content wasn’t performing, their reach was inconsistent and their online store wasn’t converting. They wanted to build a real digital presence, create engaging content and open a new revenue stream beyond their walk-in sales.

Our goal was to take a traditional jewellery business and help it grow like a modern D2C brand. That meant fixing their content strategy, building an ecommerce system that works and creating consistent visibility that drives measurable sales. We stepped in to transform their online presence from quiet to high-performing.

What
Man2Web Did

Man2Web partnered with MN Jewel Park to help them grow beyond traditional in-store sales and build a strong digital business. They already had great products and a loyal local audience but lacked the right content strategy, ecommerce setup and growth plan to convert attention into consistent online revenue. We stepped in as their end-to-end digital partner to reshape their online presence and unlock new sales channels.

Man2Web partnered with MN Jewel Park to expand their business beyond traditional store sales and build a strong digital revenue channel. We started with a detailed review of their content, audience and sales patterns to understand where their growth was getting stuck. Once we identified their strengths and opportunities, we created a complete content and ecommerce strategy that could deliver real results fast.

We supported them through every stage of the transformation. Our team handled content creation, platform setup and digital operations while MN Jewel Park focused on what they do best. Quality jewellery, great customer service and trust.

Content Strategy and Creation
We planned a consistent content routine with a mix of product showcases, storytelling videos and high engagement reels that helped the brand reach a much wider audience.

High Impact Video Production
Our creative direction and production led to multiple viral results. Two videos crossed one million views, five crossed five hundred thousand and more than ten crossed one hundred thousand.

Social Media Growth and Management
We managed their day to day social presence and growth. The brand went from nineteen thousand followers, built over seven years, to forty thousand in just one year.

Ecommerce Setup and Online Ordering
We built a full online store with product listings, payment setup and a smooth order flow that allowed customers to purchase directly from social media traffic.

App Launch and User Acquisition
We supported them with app setup and onboarding which helped generate more than five hundred organic app downloads within the year.

Sales Funnel and Customer Journey
We created a clear funnel from content to enquiry to purchase. This resulted in more than four hundred online orders and more than one and a half crore in sales influenced by digital.

Reach and Visibility Expansion
Our ongoing content and optimisation helped MN Jewel Park reach more than ten million people across social platforms and offline exposure combined.

The Results

The technology that helped us scale MN Jewel Park

Inventory & Product Management Tools

Ecommerce Store Setup

Payment Gateway Integration

Order & Fulfillment System

Social Media Content Engine

WhatsApp Commerce Setup

Ready to grow your jewellery business with digital content and ecommerce?

Whether you’re running a jewellery showroom or building a fresh online presence, we help you create a high-performing content strategy and an automated ecommerce system that drives sales with zero complexity.

Let’s build your digital revenue engine with low investment and real results.

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