ABOUT NINERE
NiNeRe is a faceless, home-grown cloud kitchen built from the ground up with Man2Web’s end-to-end brand and business consulting. What began as a homemaker’s passion for cooking has grown into a thriving QSR operation, offering fresh, authentic South Indian food through leading delivery platforms. In just six months, NiNeRe now serves hundreds of recurring customers every month and generates a steady monthly revenue of ₹50,000–₹65,000.
42 Days
+
Time taken for NiNeRe to break even from launch
6 Months
+
Of free post-launch support provided by Man2Web
₹50k–₹65k
+
Monthly revenue generated by a home-based cloud kitchen we built from scratch
80% Savings
+
On branding, setup, licensing, onboarding and tech by choosing Man2Web over traditional agencies
The Challenge
When the client first approached Man2Web, she was a home-maker with no business background, no online presence and no clarity on where to begin. She wanted to start something of her own but had no idea what she was good at or which direction to pursue. Our initial interviews revealed a deeper challenge: low confidence, zero industry exposure and hesitation to put her identity in public.
Through a series of user-profiling conversations, we discovered she had a natural talent for cooking but lacked the resources, the branding knowledge and the operational setup needed to turn that skill into a real business. Traditional restaurant models required high investment, licensing, staffing and risk, none of which were feasible for her.
Privacy was also a major concern. She was uncomfortable showing her face, creating content or becoming the visible identity behind a brand, which ruled out many conventional food-business approaches that rely on personal visibility. She needed a solution that allowed her to stay anonymous while still building trust with customers.
The challenge was clear: How do we transform a home-maker with no experience, no visibility and no capital into a profitable business owner while allowing her to stay completely faceless?
Through a series of user-profiling conversations, we discovered she had a natural talent for cooking but lacked the resources, the branding knowledge and the operational setup needed to turn that skill into a real business. Traditional restaurant models required high investment, licensing, staffing and risk, none of which were feasible for her.
Privacy was also a major concern. She was uncomfortable showing her face, creating content or becoming the visible identity behind a brand, which ruled out many conventional food-business approaches that rely on personal visibility. She needed a solution that allowed her to stay anonymous while still building trust with customers.
The challenge was clear: How do we transform a home-maker with no experience, no visibility and no capital into a profitable business owner while allowing her to stay completely faceless?
What
Man2Web Did
Man2Web stepped in as a full-stack partner to turn a home kitchen into a functioning cloud-based QSR business. Our approach began with deep user interviews to understand her strengths, limitations and comfort zone. Once we identified food preparation as her core skill, we built an end-to-end business model that required minimal investment and kept her identity fully private.
We supported her across every stage of the journey, from concept to launch, ensuring she could focus only on cooking while we handled strategy, branding, technology and operations.
Business Discovery and Validation
We conducted multiple interviews to understand her capabilities, goals and market fit. This helped us shape a QSR model that could work directly from her home kitchen with no public visibility.
Brand Creation and Identity
We created a unique faceless brand named NiNeRe, complete with logo design, packaging design and a strong visual identity that represented trust and quality without revealing her personal identity.
Operational Setup
We handled the entire setup including business registration, licensing guidance and backend workflow planning to ensure smooth operations from day one.
Technology and Ordering Systems
We built a complete online ordering system with KOT integration, enabling her to receive and manage orders seamlessly without hiring additional staff.
Delivery and Marketplace Integration
We onboarded her onto major delivery aggregators and also set up a direct ordering channel to reduce commission fees and improve margins.
Vendor and Supply Support
We connected her with wholesalers for packaging and raw materials, reducing her cost by a significant margin.
We supported her across every stage of the journey, from concept to launch, ensuring she could focus only on cooking while we handled strategy, branding, technology and operations.
Business Discovery and Validation
We conducted multiple interviews to understand her capabilities, goals and market fit. This helped us shape a QSR model that could work directly from her home kitchen with no public visibility.
Brand Creation and Identity
We created a unique faceless brand named NiNeRe, complete with logo design, packaging design and a strong visual identity that represented trust and quality without revealing her personal identity.
Operational Setup
We handled the entire setup including business registration, licensing guidance and backend workflow planning to ensure smooth operations from day one.
Technology and Ordering Systems
We built a complete online ordering system with KOT integration, enabling her to receive and manage orders seamlessly without hiring additional staff.
Delivery and Marketplace Integration
We onboarded her onto major delivery aggregators and also set up a direct ordering channel to reduce commission fees and improve margins.
Vendor and Supply Support
We connected her with wholesalers for packaging and raw materials, reducing her cost by a significant margin.
The Results
- Launched a full cloud-kitchen brand from home in under 30 days
- Break-even achieved in just 42 days
- Consistent monthly revenue of ₹50,000–₹65,000 within 6 months
- Zero storefront costs with a fully faceless brand identity
- Saved significant upfront investment through optimized tech, branding and supplier choices
- 6 months of free post-launch support to stabilize and scale operations
- Direct access to wholesalers, reducing raw material and packaging costs by 20–35%
- Smooth onboarding to major delivery aggregators + own ordering system with KOT
The technology that helped us build NiNeRe
Food Ordering System
KOT (Kitchen Order Ticket) Automation
WhatsApp Ordering Flow
Delivery Aggregator Integrations
Payment Gateway Setup
RxJava
Branding Automation Tools
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