ABOUT RATHNAM OIL
Rathnam Chekku Oil built its reputation the old fashioned way, selling quality oil and letting
happy customers do the talking. For decades, families bought from them because their
parents did or because a neighbour recommended them.
But relying purely on a local name became a bottleneck when customer habits shifted. If someone searched online for real, traditional chekku oil in the area, the brand simply didn’t show up. They needed an online store to connect with these digital customers.
But relying purely on a local name became a bottleneck when customer habits shifted. If someone searched online for real, traditional chekku oil in the area, the brand simply didn’t show up. They needed an online store to connect with these digital customers.
15-Day Website Delivery
A modern website designed and launched within 15 days
to establish Rathnam Chekku
Oil's online identity.
3 Products. 5 Hours. One Shoot
Captured high quality commercial content for three
products in a single 5 hour production
session.
80K + Views
The launch campaign reached over 80k viewers, helping introduce the brand to a much larger audience.
Where we started
While the business had plenty of regular buyers, it had no online footprint. If you wanted their
oil, you had to visit the store or call them directly. There was no way to browse their products
or place an order online
We knew building the website wasn’t the hard part getting the experience right was. Our first few mockups looked good, but they were confusing to navigate. We kept refining the layout until the checkout felt seamless. The goal was to make buying oil online feel just as simple as purchasing it over the counter.
We knew building the website wasn’t the hard part getting the experience right was. Our first few mockups looked good, but they were confusing to navigate. We kept refining the layout until the checkout felt seamless. The goal was to make buying oil online feel just as simple as purchasing it over the counter.
Getting the strategy right
Before sketching layouts, we spent time learning how the business runs day to day. We
looked at the product range and talked about how their customers buy offline. This helped us
make design choices tailored to their actual audience instead of just reusing a generic
ecommerce template.
Building the new store
We set up a clean, custom online shop where customers can view the entire product range
and read about how the oils are pressed. To make browsing easy, we organized the oils into
straightforward categories with clear descriptions.
We also made mobile design our top priority, since most customers order from their phones. The layout adjusts to fit any screen, whether it is a smartphone, a tablet, or a laptop. We kept testing and adjusting the checkout page until the process felt completely natural. Every single update was judged by a simple standard, does this make buying oil quicker for the customer?
We also made mobile design our top priority, since most customers order from their phones. The layout adjusts to fit any screen, whether it is a smartphone, a tablet, or a laptop. We kept testing and adjusting the checkout page until the process felt completely natural. Every single update was judged by a simple standard, does this make buying oil quicker for the customer?
What we delivered and why it worked
- A custom online store
- Structured product listings
- Mobile-friendly layout
- Ongoing website support
Launching the site was just the start. As the business grows, we continue to help them with
updates
and content changes.
In the end, the project worked because we focused on practical business goals rather than flashy design trends. Customers just wanted a simple way to get their oil, and the business needed a digital home that looked professional. By focusing purely on making the site easy to use, we built a store that helps Rathnam Chekku Oil reach a much wider audience.
and content changes.
In the end, the project worked because we focused on practical business goals rather than flashy design trends. Customers just wanted a simple way to get their oil, and the business needed a digital home that looked professional. By focusing purely on making the site easy to use, we built a store that helps Rathnam Chekku Oil reach a much wider audience.
Why did they need a website?
They wanted their customers to be able to check their full product range and buy online
without any hassle.
What was Man2Web's role?
We designed the store, organized their products, and wrote the code. We also manage the
site updates.
Does the shop work on phones?
Yes. It is designed to work smoothly on mobile screens and tablets.
Do you build shops for other businesses?
Yes, we work with retail brands, food producers, and local manufacturers.
Do you do marketing too?
Yes, we handle content creation, social media, and online ads alongside development.
Ready to take your business online?
If you are planning to launch a shop or upgrade an old website, drop us a line at Man2Web.
We can chat about your goals and figure out a practical way forward.
